You know who we are, you know where we’re from, & you know that everything we create is Made in Canada. But every now and then, its important to give a meaningful reminder.
This collection is a tribute to the landmark that sparked our ideas – the iconic Citadel Hill.
The graphic printed on the hoodie is an overhead view of what Citadel Hill looks like from way up. The Aerial tees represent this as well, with the screen print in silver ink as our iteration. Our Citadel wordmark is embroidered in the middle in a complimentary tone.
The pink & yellow shirts were custom-dyed and faded for the perfect summer shades. We wanted to make sure that the colours not only look good, but are actually easy to wear. Not too bright, but colourful enough to feel the vibe. And since we know some of you like to keep it more simple, we made them in black & white too.
The lookbook features Alfie, songwriter from Halifax. If you know him, you know what he’s done in the music scene here as a rapper and now singer. If not, get to know him – he’s going to be making bigger waves very soon. Our videos for the collection preview some new Alfie tracks. They’re currently unreleased, but keep up with him if you want to know when they’re dropping.
The lookbook was shot at the Halifax Public Gardens by King.
There were 2 key things kept in mind when making this collection: making sure that this project shines creatively, & making something that resonates with our city.
I hope we can make you proud. The full lookbook & collection are now up on our website.